Press + Media

Millennia TEA are the makers of a flash-frozen tea line that best preserves its antioxidant qualities. After a few years of growing the business and customer base in Atlantic Canada, co-founder and CEO Tracy Bell says now that they have secured suppliers and found their product-market fit, they are ready to take things to the next level with their first round of investing, also known as a “pre-seed” round.

SAINT JOHN – Though many of us would love to believe otherwise, beer is very tasty but not the most healthy beverage out there.
But a new creation by a New Brunswick tea company and a master brewer may prove that wrong.

The annual awards gala honours the Saint John region’s most dynamic and significant contributors in seven categories: Business Excellence, Entrepreneurial Achievement, Emerging Enterprise, Young Entrepreneur, Big Heart, Chair’s Award and the Passion for Change award. This year’s gala takes place Thursday, October 11.

SAINT JOHN – The Canadian Health Food Association trade show in Toronto in September was the biggest event of the year for Saint John-based Millennia TEA. Founder and CEO Tracy Bell didn’t have to do anything in advance but board a flight to get there because of the work done by Tiphaine Morin, an MBA student from the University of New Brunswick in Saint John.

A few years ago Tracy and Rory Bell had a cancer scare in their family, and they were told by health professionals to find the most antioxidant-rich teas you can, “and drink them all day long,” says Tracy.

Five years after a health scare prompted a New Brunswick couple to reimagine the most consumed beverage in the world after water, their category-creating innovation has attracted the attention of one of the biggest and most premium natural-food grocery chains in the world.

Sometimes you’re given a gift. A purpose. A knowing that you’ve been given the chance to do something that both lights you up inside – and something that has the potential to do some real good in the world.

I am feeling that deep level of love and appreciation right now. I’ll tell you why in a sec. First though, some context.

It’s been a long and sometimes difficult road from that nursery through the launch and early growth of Millennia Tea. But the company recently announced its products – including flash-frozen loose tea – will be carried in Sobeys stores nationwide, growing out of Sobeys’ Support Local program. The Bells, from the company’s office in Saint John, New Brunswick, are celebrating it as a milestone.

Saint John, NB – A New Brunswick start up that created an all-new way to share one of the oldest and healthiest beverages in the world is getting a big boost.

Millennia TEA and Sobeys have partnered to bring the first-ever raw, un-dried TEA to grocery freezers across Canada.

Tea in the freezer aisle is something that’s never been done before. Millennia TEA co-founder Tracy Bell says working with a Canadian grocery giant rooted in the Maritimes to bring a Maritime innovation across the county was a natural partnership.

“Entrepreneurs are ALWAYS pitching. We are pitching ourselves and our services, our products and offers, we are pitching partnerships, sponsorship's, features, endorsement deals, we’re pitching potential employers, new acquaintances, and in some cases we’re even pitching for funding. Heck, as parents we’re even pitching for less screen time and more vegetables every dang day! Safe to say having the ability to hone an effective pitch is a pretty essential tool in business and in life,” says Kelly Lawson on The WORKSHOP WEEKLY podcast.

The delicate-tasting tea is packed with powerful health benefits thanks to its first-in-category flash-freezing technology that preserves 5x the antioxidants found in dry leaf teas – nutritional properties lost through the traditional drying processes around tea.