Millennia TEA Now Carried In Sobeys Stores Across Canada
ARTICLE DATE APRIL 16, 2021
SAINT JOHN — A New Brunswick startup that created a new way to enjoy one of the world’s oldest beverages will now be carried in a national grocery chain.
Millennia TEA, the first company globally to wash and flash-freeze fresh-picked organic tea leaves (instead of cooking them) has partnered with Sobeys, which will carry Millennia Tea’s products in its freezer aisles across the country.
Millennia TEA co-founder Tracy Bell said working with a Canadian grocery giant rooted in the Maritimes to bring a Maritime innovation across the county was a natural partnership, especially with Covid-19 forcing the company to pivot its business plans.
“The natural path to market for a specialty wellness product such as ours is through health stores first, and we had all kinds of interest from health-food buyers for our raw tea,” said Bell in a release. “But as soon as the pandemic hit, the health industry stopped taking on new innovative products, and we needed to quickly re-think our business model.”
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