MARITIME EDIT - "FROZEN IS THE NEW FRESH" HOW A NB BASED START-UP IS DISRUPTING THE TEA INDUSTRY AND GOING GLOBAL
Article Date - Fall 2021 Edition of the Maritime EDIT
OWNED AND OPERATED IN SAINT JOHN, NEW BRUNSWICK, BY CO-FOUNDERS WIFE AND HUSBAND TRACY AND RORY BELL, START-UP MILLENNIA TEA HAS AN INSPIRING STORY TO TELL.
The company was born in 2016 and has grown exponentially since launch, something Tracy Bell puts down to where they are based. “I believe being located in New Brunswick gives us a strategic advantage in attracting world-class talent,” Bell exclusively tells [EDIT]. “The opportunity to have a challenging and rewarding career while also enjoying an incredible quality of life that you can’t get elsewhere makes this an excellent place for us to grow our business and our impact.”
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All teas start out from the same plant, called Camellia Sinensis. It is the type of processing that determines the finished product. Antioxidants are the highest in freshly picked tea leaves. They begin to drop off with exposure to heat, light and air, which is how all traditional teas and matcha are processed.
Millennia TEA is not dried or cooked, which results in a tea product that has 5x the antioxidants vs green tea.
They are a small FEMALE LED start-up company based in New Brunswick that has created a new global category of TEA. They aren’t just TEA though, They are the ONLY fresh, un-dried tea plant product on the market today worldwide.
We recently got the chance to chat with Tracy Bell, a television reporter, turned corporate exec, turned start-up CEO. In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants.