Millennia TEA on Dragon's Den
Article by CBC
Tea is not only comforting, it’s also the most consumed beverage on Earth after water. For a New Brunswick couple, a promising business flowed from the ancient drink.
Rory and Tracy Bell, the founders of Millennia Tea, first turned to tea because of a health scare in their family. The beverage is known for its health benefits, which stem from its high concentration of cancer-fighting antioxidants.
On a quest to bolster their well-being, the pair wound up learning all about how tea is made. All types, regardless of their colour, style, or flavour, are derived from leaves of the same plant, called Camellia Sinensis. The variations come from being processed differently.
They also discovered that antioxidant levels are highest when the leaves are first picked. It made sense to the Bells, then, to consume the freshest tea possible to get the maximum health benefits. They were stunned to discover they couldn’t find fresh tea anywhere in
North America. So, they decided to make it themselves, devising a process to flash-freeze the leaves right after picking.
With Millennia Tea, they have not only launched a new venture with the potential for global reach but have also created an entirely new category of tea.
Now, they’re ready to share their tea with the world. And they are one step closer after landing a deal on Dragons’ Den.
Also in Press + Media
[EDIT] + ACC presents...How a New Brunswick Start-Up Is Disrupting The Tea Industry and Going Global. Owned and operated in Saint John, New Brunswick, by female entrepreneur Tracy Bell, start-up Millennia Tea has an inspiring story to tell.